MODERATOR: Avi Flombaum, Co-Founder of Designer Pages
PANELISTS:
Lauren McTaggart, Account Executive at Marketwire
Francisco Lewis, Creative Director at Advantages
Sanford Dickert, Director at Financial Summit Ventures
Liz Hubert, Independent Consultant
Oz Sultan, President of eSultancy
Q: How to establish a brand identity on the web?
SD: Where are the people you want to extend that brand to? Find the places where your customers are and engage them appropriately. Be consistent and authentic (FB/ Twitter)
LH: What's your brand? What's your voice? Who are you talking to?
OS: Thebrandbubble.com (Good resource).
Social media mass takes about 6 months to build. There are over 120 social media sites. Also look at a way to measure, ripple6.com
Q: Once you have an identity online, how do you show the world you are credible?
LM: Get to know your bloggers. use a good monitoring tool (Google Alerts is the most basic).
FL: Colors, typeface, slogan, user interface -- these things clearly define branding intent.
SD: Understand your community (example of wearing a coat and pants -- not jeans -- to work in NYC vs. jeans and a t-shirt in San Fran).
OS: Thebrandbubble.com (Good resource).
Social media mass takes about 6 months to build. There are over 120 social media sites. Also look at a way to measure, ripple6.com
Q: Once you have an identity online, how do you show the world you are credible?
LM: Get to know your bloggers. use a good monitoring tool (Google Alerts is the most basic).
FL: Colors, typeface, slogan, user interface -- these things clearly define branding intent.
SD: Understand your community (example of wearing a coat and pants -- not jeans -- to work in NYC vs. jeans and a t-shirt in San Fran).
OS: Companies have been screaming at us for the past 100 years and called it marketing. We can now scream back. Companies are petrified. That's the value of social media.
Q: How to get dugg, get visitors once you establish your presence?
LM: If you're SEOing your press release and page, with nice links in it, you'll up your page rank. Driving more traffic to relevant things.
FL: Affiliate networks, Hydra/Silvercarrot.
OS: Check out http://www.juliettepowell.com/
Q: What's the best free press release sites to use?
LT: Our spider system hits thousands of sites.
TIP: Put your company name in quotes at the top of the press release.
Q: Can you share your favorite tools?
SD: Radian6 and Ripple, Peoplebrowsr (get across the entire social web)
OZ: Cotweet, Seesmic, Tweetdeck, Bitly, UberTwitter
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